| 方淑苗,方帆.基于链式多重中介模型的低碳旅游动机对游客行为意向的影响研究[J].安徽建筑大学学报,2021,29(5):59-65，84 |
| 基于链式多重中介模型的低碳旅游动机对游客行为意向的影响研究 |
| Research on the Impact of Low-Carbon Tourism Motivation on Tourists’ Behavior Intention Based on Chain Multiple Mediating Model |
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| DOI： |
| 中文关键词: 低碳旅游动机 地方依赖 地方认同 行为意向 |
| 英文关键词: low-carbon tourism motivation place dependence place identity behavior intention |
| 基金项目:国家自然科学青年基金（71802001）；巢湖学院校级重点科研项目（XWZ-202001） |
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| 中文摘要: |
| 低碳旅游对于旅游业高质量发展具有举足轻重的意义。本研究以巢湖国家级休闲旅游区为案例地发放调研问卷，构建一个链式多重中介模型，探寻旅游者低碳旅游动机对其行为意向的影响机制。通过 SPSS 和Amos 软件的数据分析发现：基于“推—拉”理论，旅游者低碳旅游动机对其行为意向有显著正向影响；基于“逃避—寻求”理论，地方依赖在低碳旅游动机和行为意向之间起到中介作用；基于“计划行为理论”，地方认同在低碳旅游动机和行为意向之间起到中介作用；基于“动机 - 感知 - 行为”的社会认知理论，地方依赖和地方认同在两者间发挥链式多重中介作用。本文基于研究结论，针对性地提出相关建议，以期为理论研究提供可能的研究新视角，同时为旅游目的地低碳发展实践提供可行的参考。 |
| 英文摘要: |
| Low carbon tourism plays an important role in the high-quality development of tourism. In this study，a researchquestionnaire was distributed in Chaohu national tourism and leisure area to construct a chain multi mediating model exploring themechanism of tourists’ low-carbon tourism motivation on their behavior intention. With data analysis softwares SPSS and Amos，itis found that：based on the push-pull theory，tourists’ motivation for low-carbon tourism has a significant positive effect on theirbehavior intention；based on the “escape-seeking” theory，place dependence mediates between low carbon tourism motivationand behavior intention；based on the theory of planned behavior，place identity mediates between low-carbon tourism motivation andbehavior intention；based on the social cognitive theory of “motivation，perception，behavior”，place dependence and place identityplay a chain multiple mediating role between tourists’ motivation and behavior. This paper put forward suggestions accordingly，inorder to provide possible perspectives for theoretical studies and low-carbon development of tourism destinations. |
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