文章摘要
方淑苗,方帆.基于链式多重中介模型的低碳旅游动机对游客行为意向的影响研究[J].安徽建筑大学学报,2021,29(5):59-65,84
基于链式多重中介模型的低碳旅游动机对游客行为意向的影响研究
Research on the Impact of Low-Carbon Tourism Motivation on Tourists’ Behavior Intention Based on Chain Multiple Mediating Model
  
DOI:
中文关键词: 低碳旅游动机  地方依赖  地方认同  行为意向
英文关键词: low-carbon tourism motivation  place dependence  place identity  behavior intention
基金项目:国家自然科学青年基金(71802001);巢湖学院校级重点科研项目(XWZ-202001)
作者单位
方淑苗 巢湖学院  工商管理学院安徽  巢湖  238024菲律宾克里斯汀大学菲律宾  马尼拉  1004 
方帆 巢湖学院  教务处安徽  巢湖  238024 
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中文摘要:
      低碳旅游对于旅游业高质量发展具有举足轻重的意义。本研究以巢湖国家级休闲旅游区为案例地发放调研问卷,构建一个链式多重中介模型,探寻旅游者低碳旅游动机对其行为意向的影响机制。通过 SPSS 和Amos 软件的数据分析发现:基于“推—拉”理论,旅游者低碳旅游动机对其行为意向有显著正向影响;基于“逃避—寻求”理论,地方依赖在低碳旅游动机和行为意向之间起到中介作用;基于“计划行为理论”,地方认同在低碳旅游动机和行为意向之间起到中介作用;基于“动机 - 感知 - 行为”的社会认知理论,地方依赖和地方认同在两者间发挥链式多重中介作用。本文基于研究结论,针对性地提出相关建议,以期为理论研究提供可能的研究新视角,同时为旅游目的地低碳发展实践提供可行的参考。
英文摘要:
      Low carbon tourism plays an important role in the high-quality development of tourism. In this study,a researchquestionnaire was distributed in Chaohu national tourism and leisure area to construct a chain multi mediating model exploring themechanism of tourists’ low-carbon tourism motivation on their behavior intention. With data analysis softwares SPSS and Amos,itis found that:based on the push-pull theory,tourists’ motivation for low-carbon tourism has a significant positive effect on theirbehavior intention;based on the “escape-seeking” theory,place dependence mediates between low carbon tourism motivationand behavior intention;based on the theory of planned behavior,place identity mediates between low-carbon tourism motivation andbehavior intention;based on the social cognitive theory of “motivation,perception,behavior”,place dependence and place identityplay a chain multiple mediating role between tourists’ motivation and behavior. This paper put forward suggestions accordingly,inorder to provide possible perspectives for theoretical studies and low-carbon development of tourism destinations.
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