| 方淑苗.低碳旅游动机对游客行为意向的影响研究————地方依赖和地方认同的链式多重中介作用[J].安徽建筑大学学报,2021,29(): |
| 低碳旅游动机对游客行为意向的影响研究————地方依赖和地方认同的链式多重中介作用 |
| Research on the Impact of Low Carbon Tourism Motivation on Tourists" Behavior Intention -- Multiple Mediating Effects of Place Dependence and Place Identity |
| 投稿时间：2021-04-01 修订日期：2021-05-26 |
| DOI： |
| 中文关键词: 低碳旅游动机 地方依赖 地方认同 行为意向 |
| 英文关键词: motivation of low carbon tourism place dependence place identity behavioral intention |
| 基金项目:国家自然科学青年基金：《女性创业者养家动机对其工作-家庭增益的影响研究》(项目编号：71802001)；2020年安徽省一般教研项目：“OBE”导向下应用型本科院校市场营销专业评估路径研究(2020jyxm1453)；2020年巢湖学院校级重点科研项目基于“品牌个性”视角的巢湖旅游目的地品牌建设路径研究(XWZ-202001)；2020年巢湖学院校级重点教研项目“OBE”导向下《品牌管理》“线上+线下”混合式教学模式设计研究(ch20jxyj02)。 |
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| 中文摘要: |
| 低碳旅游对于旅游业高质量发展具有举足轻重的意义。本研究以巢湖国家级休闲旅游区为案例地发放调研问卷,构建一个链式多重中介模型,探寻旅游者低碳旅游动机对其行为意向的影响机制。通过SPSS和Amos软件的数据分析发现：基于“推—拉”理论,旅游者低碳旅游动机对其行为意向有显著正向影响；基于“逃避—寻求”理论,地方依赖在低碳旅游动机和行为意向之间起到中介作用；基于“计划行为理论”,地方认同在低碳旅游动机和行为意向之间起到中介作用；基于“动机-感知-行为”的社会认知理论,地方依赖和地方认同在两者间发挥链式多重中介作用。基于研究结论,针对性地提出相关建议,以期为理论研究提供可能的研究新视角,同时为旅游目的地低碳发展实践提供可行的参考。 |
| 英文摘要: |
| Low carbon tourism plays an important role in the high-quality development of tourism. This study takes Chaohu national leisure tourism area as a case to issue questionnaires, and constructs a chain multi intermediary model to explore the mechanism of tourists" low-carbon tourism motivation on their behavior intention. Through the data analysis of SPSS and Amos software, it is found that: Based on the "escape-seek" theory, place dependence plays a mediating role between low-carbon tourism motivation and behavior intention. Based on the theory of planned behavior, place identity plays an intermediary role between low-carbon tourism motivation and behavior intention. Based on the social cognitive theory of "motivation perception behavior", place dependence and place identity play a chain multiple mediating role between them. Based on the research conclusions, this paper puts forward relevant suggestions, in order to provide a possible new perspective for theoretical research, and provide a feasible reference for the practice of low-carbon development of tourism destinations. |
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