| 俞璋凌.论网络经济时代消费符号的传播[J].安徽建筑大学学报,2018,26(5):100-103 |
| 论网络经济时代消费符号的传播 |
| On Spread of Consumption Symbol in the Age of Network Economy |
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| DOI：10.11921/j.issn.2095-8382.20180516 |
| 中文关键词: 消费符号 符号语义 符号传播 符号学 网红 |
| 英文关键词: Consumption symbols Symbolic semantics Symbol communication Semiology Online celebrity |
| 基金项目:安徽省高校优秀青年人才支持计划重点项目 (gxyqZD2016379)；安徽省质量工程项目(2016zy010)；安徽高校自然科学重点项目(KJ2017A946) |
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| 中文摘要: |
| 本文理论联系实际归纳总结了消费符号的能指所指、传播及语义隐喻，试图分析消费符号依托互联网生存环境所产生的附加值及其在传播过程中所构建的消费群体自我认同的消费文化图景。最后提出由于资本红利驱动下网络经济产业化的盛行，容易使人们产生缺乏自主判断、过分依赖的从众心理，一旦形成扭曲消费观和价值观的结果令人隐忧。 |
| 英文摘要: |
| This paper combines theory with practice to summarize the signifiers，communication and semantic metaphors of consumer symbols.It attempts to analyze the added value of consumption symbols based on the internet living environment and the consumer culture picture of self-identifying of consumer groups constructed in the process of transmission. Finally，it is pointed out that because of the prevalence of network economy industrialization driven by capital dividend， it is easy for people to produce a herd mentality that lacks self-discipline and excessive dependence.Once the results of distorting consumption concepts and values have formed，it is worrying. |
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