| 市场营销实践教学的策划与实践 |
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| 引用本文： | 卢毅.市场营销实践教学的策划与实践[J].重庆科技学院学报(社会科学版),2006(5):115-117. |
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| 作者姓名： | 卢毅 |
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| 作者单位： | 重庆科技学院管理学院 |
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| 摘 要： | 市场营销课程综合训练的设计需要从教育策划的角度,综合运用策划学、教育学和市场营销学等相关学科知识,依据训练目标的要求,充分利用现有条件,系统而有创意地进行策划,给学生提供一个浓缩而真实的实作过程。指出市场营销课程实训策划的关键环节在于选好项目(合作伙伴)、设计好程序和注意引导。
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| 关 键 词： | 市场营销 实践教学 教育策划 |
| 文章编号： | 1673-1999（2006）05-0115-03 |
| 收稿时间： | 2006-05-10 |
| 修稿时间： | 2006年5月10日 |
The Planning and Practice for Marketing Science Teaching |
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| LU Yi.The Planning and Practice for Marketing Science Teaching[J].JOURNAL OF CHONGQING UNIVERSITY OF SCEENCE AND TECHNOLOGY,2006(5):115-117. |
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| Authors: | LU Yi |
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| Affiliation: | Chongqing University of Science and Technology, Chongqing 400042, China |
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| Abstract: | The comprehensive training of Marketing Science course should be designed in terms of education planning by using such knowledge as planning science,education study and marketing study.According to the requirements of the training goal,a compact and real operation process can be provided for the students by taking the advantage of the current situations and planning the teaching systematically and creatively.The paper points out that the crux of practical training in teaching Marketing Science is to select a good program,design good steps and guide the students well. |
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| Keywords: | marketing practical teaching education planning |
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