文章摘要
袁梦如,夏子琪,姜阳.基于计划行为理论的高星级酒店餐饮绿色环保措施调研分析[J].安徽建筑大学学报,2021,29(3):113-119,126
基于计划行为理论的高星级酒店餐饮绿色环保措施调研分析
Catering Management of Upscale Hotels based on the Theory of Planned Behavior Investigation and Analysis of GreenPractices
  
DOI:
中文关键词: 酒店管理  高星级酒店  绿色环保措施  消费者态度  行为意向
英文关键词: hotel management  the upscale hotel  green practices  the attitude of consumers  behavioral intention
基金项目:安徽省教育厅人文社科重点项目(SK2019A0700);合肥学院人才基金项目(16-17RC33)。
作者单位
袁梦如 合肥学院  旅游与会展学院安徽  合肥  230601 
夏子琪 合肥学院  旅游与会展学院安徽  合肥  230601 
姜阳 合肥学院  旅游与会展学院安徽  合肥  230601 
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中文摘要:
      在国内酒店,特别是高星级酒店产品同质化现象日趋严重的背景下,餐饮绿色化管理成为酒店实现差异化竞争的重要手段之一。文章以计划行为理论为基础,重点探究消费者对餐饮绿色环保措施的“态度”,及其对“行为意向”产生的影响。研究结果显示,餐饮绿色环保措施可分为:绿色菜品、绿色环境、绿色设备、绿色制度和绿色物资五个纬度。其中,消费者认为“绿色菜品”和“绿色环境”是提升高星级酒店餐饮服务的重要方法和手段,并会对其行为意向产生显著影响。由于国内相关研究的缺乏,采用的内容和方法主要基于对国外文献的回顾,具有探索性质。期望研究结果能为国内绿色酒店的理论研究和绿色管理的实际应用提供一些基础的方法和理论依据。
英文摘要:
      Under the background of increasingly serious homogenization of upscale hotels,especially high star hotels,green cateringmanagement has become one of the important means for hotels to achieve differentiated competition. Based on the theory of plannedbehavior,this paper focuses on the "attitude" of consumers to the green environmental protection measures of catering and its impacton the "behavioral intention". The results show that the green environmental protection measures can be divided into five dimensions:"green dishes","green environment","green equipment","green system" and "green materials".Among them,consumers think that"green food" and "green environment" are important methods and means to improve the catering service of high star hotels,and willhave a significant impact on their behavior intention.Due to the lack of domestic related research,the content and method of this paperis mainly based on the review of foreign literature,which is exploratory.It is expected that the research results can provide some basicmethods and theoretical basis for the theoretical research of domestic green hotel and the practical application of green management.
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