| In the digital context, the effective digital dissemination of traditional Chinese craftsmanship, exemplified by Huizhou ink, can enhance public awareness of traditional craft brands, facilitate the revitalization of time-honored brands, and achieve the innovation and transformation of traditional techniques. Based on Lasswell’s "5W" model of communication, this study focuses on constructing the brand and communication system of Huizhou ink craftsmanship. It delves into the communication strategies of craft brands in the digital era from five dimensions: the subject, content, channels, audience, and effects of brand communication. Furthermore, it analyzes the functionality of constructing communication strategies for Huizhou ink, optimizes the paths for the dynamic development and cultural inheritance of traditional craftsmanship, and explores the rationality, feasibility, and future trends of developing traditional craftsmanship through innovative digital brand communication strategies, based on the specific practice of designing and building the "Xun mo" APP. |
